Why BBA

The Indian economy is growing and the demand for trained business managers is on the rise. A BBA degree helps gain knowledge about business principles and strategies, knowledge about the corporate world and also about the fundamentals of business administration. A good BBA course, like the one at Sunder Deep College of Management Technology, is a foundation for a solid career as a business leader or entrepreneur of tomorrow. It is a complete professional course that would make students employable. Many students join a corporate right after finishing their BBA.

Eligibility

1. 10+2 Pass from any discipline, from a recognized Board, with minimum 45% marks, can apply for this course.
2. Admissions begin from April every year.
3. Classes commence from August.
4. A Candidate who has appeared in board exams and result is awaited is eligible to apply.

AFFILIATION
Chaudhary Charan Singh University (CCS), Meerut
INTAKE
180
MODE
Regular. Full-time, 3 year, degree course.

BBA@SDCMT

BBA at SDCMT – is a 3 year, full-time program, affiliated to CCS University, Meerut, with an intake of 180 seats. Our main focus is on imparting employability skills to our students through a judicious mix of core and elective courses, as per CCS University curriculum. The program focuses on preparing students for the future through a curriculum enriched program, innovative teaching methods, personality development initiatives, and experiential learning, through critical thinking and problem solving, industry visits, and co-curricular activities.

BBA COURSE STRUCTURE

The BBA Course is spread over 3 years, six semesters. Each semester has an appropriate mix of subjects as enlisted in the University Curriculum. We offer additional Value Added Courses and Value Added Specializations for all our students.

  Download Syllabus

VALUE ADDED COURSES

Value Added Courses are spread across three years to make every student a better individual, a better professional.

BBA I Year Self Analysis Dressing & Etiquette Leadership & Teamwork Creativity & Innovation
BBA II Year Honesty & Work Ethic E-mail & Social Media Etiquette Presentation Skills MS Office Suite
BBA III Year Preparation for Interview Workplace Etiquette Negotiation & Problem Solving Networking
Skills

VALUE ADDED SPECIALIZATIONS

Value Added Specializations are offered for students to specialize in an in demand industry sector to improve employability. A student may choose to specialize in one sector by choosing one specialization from the seven specializations offered.
All specializations would have major / minor projects to provide live industry connect and exposure.

VAS 1: Banking & Finance Introduction to Banking & Lending Products KYC Norms & Loan Documentation Introduction to Securities Market Credit Analysis & Risk Management
VAS 2: Retail Management Visual Merchandising Management Processing the Sale of Products Managing and Fulfilling Customer Needs Monitoring & Solving Customer Problems
VAS 3: Digital Marketing & E-Commerce Digital Marketing Overview Search Engine Optimization Social Media Marketing E-tailing
VAS 4: Human Resource Management Changing Role of HRM Maintaining & Enhancing Capabilities Induction & Training Programs Best Practices in HRM
VAS 5: Data Analytics Data Visualization Data Management Data Analytics Social Media Data Analytics
VAS 6: Aviation Passenger Reservation Safety and Security Procedures Check-In and Boarding Handling Lounge Services and Customer Complaints
VAS 7: Hospitality Room Reservation and Allotment Achieving Guest Satisfaction Invoice / Billing Interacting with Superiors and Colleagues

Noteworthy Features Case based practical learning aimed at providing conceptual and in depth knowledge of different subjects.
Corporate interface, internships, industry visits to enhance employability quotient of every student.
Incubator to help students incubate start-up ideas and take up self-employable business ventures.
Practical exposure to real world problem solving through live projects, simulations, and other activities.

PROGRAM SPECIFIC OUTCOMES

After completing the BBA course the students would be able to:
PSO1: Develop high quality education in management
PSO2: Enable students to become competitive by providing innovative Pedagogical techniques, computer applications, group activities and presentations, class discussions and e-learning within the classroom
PSO3: Prepare the students to get foundation in management, technology and entrepreneurship.
PSO4: Provide a solid foundation for the students to pursue professional careers, indulge in entrepreneurial activities and take up higher learning courses.

PROGRAM OUTCOMES

After completing the BBA course the students would be able to:
PO1. Identify the different functional aspects of business world and recognize different opportunities of business.
PO2. Acquire the different skills necessary for the professional attitudes.
PO3. Demonstrate a global outlook with the ability to identify aspects of the global business and cross cultural understanding
PO4. Identify the problems and challenges and inculcate the capability to cope with the spontaneous changes.
PO5. Analyze the importance of innovation and research, tackle the contemporary needs and accordingly grab the opportunities.
PO6. Develop effective and oral communication especially in business applications, with the use of appropriate technology.

COURSE OUTCOMES

After the completion of the course, Students will be able to:

S. No. Subject Name Subject Code Course Outcomes PO’s Mapping
1 Fundamentals of Management BBA 101 CO1: The students will be able to define the concept of Management & Elaborate concept with different examples.
CO2: The students will be able to define & compare the concepts of Managements by different Experts.
CO3: The students will be able to define the concepts of Motivation and Leadership with Examples.
CO4: The students will be able to define the concepts of Planning organizing, Directing and Controlling with Examples.
 PO1
2 Organizational Behavior BBA 102 CO 1: Student learn to appraise human being behavior
CO 2: Student capable to analyze own personality
CO 3: Student able to motivate fellow members.
CO 4: Capable to resolve CO nflict.
CO 5: Able to create good organization culture and manage cultural diversity. 		PO2
3 Managerial Economics BBA 103 CO 1: The students will be able to define the nature and significance of the micro eCO nomics and its role in business.
CO 2: It will make the students able to understand the CO ncept of CO nsumer behavior from graphical outline.
CO 3: The students will be able to apply the different types of methods of demand and analysis.
CO 4: The students will be able to evaluate the market supply related aspects and create the plan acCO rdingly. 		PO5
4 Accounting and Financial Analysis BBA 104 CO 1: Student will able to define basic CO ncepts of financial acCO unting.
CO 2: Student will able to apply acCO unting rules and principles to prepare acCO unts.
CO 3: Students can evaluate trial balance by rectifying errors.
CO 4: Students will able to prepare final acCO unts for sole proprietorship 		PO5
5 Business Law BBA 105 CO 1: The students will be able to identify and define the CO ncept of business law, its Classification and source.
CO 2: It will make the students able to understand the all aspects of the Indian CO ntract Act
CO 3: The students will be able to define and identify the Indian CO mpanies Act 1956.
CO 4: The students will be able to understand the Negotiable instrument Act, 1881.
CO 5: It will make the students able to analyze the CO nsumer protection Act 1986. 		PO3
6 Business Organization and Ethics BBA 106 CO 1: Students will be able to understand the CO ncepts of Business.
CO 2: The students would be able to understand that how to established a new business.
CO 3: The students would be able to understand the scale of business.
CO 4: The students would be able to understand that use ethics in business. 		PO4
7 Environmental Studies BBA 008 CO 1: Gain in-depth knowledge on natural processes that sustain life, and govern eCO nomy.
CO 2: Predict the CO nsequences of human actions on the web of life, global eCO nomy and quality of human life.
CO 3: Develop critical thinking for shaping strategies (scientific, social, eCO nomic and legal) for environmental protection and CO nservation of biodiversity, social equity and sustainable development.
CO 4: Acquire values and attitudes towards understanding CO mplex environmental-eCO nomic social challenges, and participating actively in solving current environmental problems and preventing the future ones.
CO 5: Adopt sustainability as a practice in life, 		PO4
8 Quantitative Techniques for Business BBA-201 CO 1: Find the determinant, addition, multiplication, inverse of a square matrix and solve linear equations.
CO 2: Organize, manage and present data. Analyze statistical data using measures of central tendency, dispersion and location.
CO 3: Calculate and interpret the CO rrelation between two variables. Also interpretation of their CO efficients.
CO 4: Use the basic probability rules using the terms, independent and mutually exclusive events. Use Poisson, exponential and Normal distributions to solve statistical problems.
CO 5: Know how to make samples and apply tests of hypothesis for large and small samples. Identify type I and Type II error. 		PO5
9 Business Communication BBA-202 CO 1: Students will be able to Identify the elements of the business CO mmunication process.
CO 2: Students will be able to Write effective business documents, including memos, email, letters, and reports.
CO 3: Students will be able to Use business English clearly, CO ncisely, and CO rrectly.
CO 4: Students will be able to understand reporting to management. 		PO2
10 Human Resource Management BBA-203 CO 1: It will make the students able to identify the CO ncept of human resource and define the different aspects of HR.
CO 2: The students will be able to understand the planning process of HR and to articulate its different elements accurately.
CO 3: The students will be able to determine the sources of recruitment and selection process.
CO 4: It will make the students able to prioritize the training related needs and to apply the methods acCO rdingly. 		PO4
11 Marketing Management BBA-204 CO 1: Students will be able to acquire an understanding of fundamental CO ncepts of Marketing.
CO 2: Students will be able to understand the role of research in making marketing decisions
CO 3: Students will be able to develop an understanding of the decision -making process of CO nsumers.
CO 4: Students will be able to analyze Market Segmentation. 		PO5
12 Business Environment BBA-205 CO 1: Discuss the supply and demand theory and its impact on insurance.
CO 2: Explain the effects of government policy on the eCO nomic environment and insurance industry.
CO 3: Outline how an entity operates in a business environment.
CO 4: Describe how financial information is utilized in business.
CO 5: Explain the legal framework that regulates the insurance industry 		PO5
13 Fundamentals of Computer BBA-206 CO 1: The students will be able to know the list of technologies used in CO mputer Applications.
CO 2: The students will be able to create sheets in Ms-Excel.
CO 3: The students will be able to design presentation in PowerPoint.
CO 4: The students will be able to generate and maintain acCO unt books 		PO6
14 Assessments on Soft Skill Based on Presentations/ G.D/ Personality traits BBA-207 CO 1: Students will be able to deliver business presentations.
CO 2: Students will be able to understand and apply effective employment interviewing strategies.
CO 3: Students will be able to understand various channels of business CO mmunication.
CO 4: Students will be able to use business CO mmunication technologies. 		PO4
15 Advertising Management BBA 301 CO 1: Remember and CO mprehend basic advertising CO ncept
CO 2: Understand advertising Insights on application of basic advertising CO ncepts.
CO 3: Able to Apply and develop Advertising Strategies and Plans
CO 4: Apply an IMC approach in the development of an overall advertising and promotional plan.
CO 5: Enhance creativity, critical thinking and analytical ability through developing an integrated marketing CO mmunication campaign 		PO4
16 Indian Banking System BBA 302 CO 1: Explain the CO ncept of Financial System, Financial Markets, Stock exchanges and Financial Services
CO 2: Knowledge of stock market procedures
CO 3: Develop strategies, Financial plan of action
CO 4: Evaluate option to take out investment profitability. 		PO2
17 Human Resource Management BBA 303 CO 1: It will make the students able to identify the CO ncept of human resource and define the different aspects of HR.
CO 2: The students will be able to understand the planning process of HR and to articulate its different elements accurately.
CO 3: The students will be able to determine the sources of recruitment and selection process.
CO 4: It will make the students able to prioritize the training related needs and to apply the methods acCO rdingly. 		PO4
18 Marketing Management BBA 304 CO 1: Students will be able to acquire an understanding of fundamental CO ncepts of Marketing.
CO 2: Students will be able to understand the role of research in making marketing decisions
CO 3: Students will be able to develop an understanding of the decision -making process of CO nsumers.
CO 4: Students will be able to analyze Market Segmentation. 		PO5
19 Company Accounts BBA 305 CO 1: AcCO unting provision related to share capital, debentures, purchase of busines
CO 2: final acCO unts of CO mpanies including Banking CO mpanies and GIC and LIC.
CO 3: AcCO unting provision related to internal and external reCO nstruction of CO mpanies, liquidation of CO mpanies, CO nsolidation the acCO unts of holding CO mpanies, Double acCO unts system.
CO 4: Knowledge of rules regarding AS-14, AS-21, AS-17 and AS-26. 		PO1
20 Company Law BBA 306 CO 1: Explains the basic CO ncepts of CO mpany law
CO 2: Describes the CO ncept of general partnerships and general partnership will be able to distinguish from other partnerships
CO 3: Describe the CO ncept of joint stock CO mpanies and joint stock CO mpanies will be able to distinguish them from other partnerships and CO mpanies
CO 4: Describe the CO ncept of joint limited CO mpany and limited CO mpanies 		PO4
21 Consumer Behavior BBA 401 CO 1: Demonstrate how knowledge of CO nsumer behavior can be applied to marketing.
CO 2: Identify and explain factors which influence CO nsumer behavior.
CO 3: Relate internal dynamics such as personality, perception, learning motivation and attitude to the choices CO nsumers make.
CO 4: Use appropriate research approaches including sampling, data CO llection and questionnaire design for specific marketing situations.
CO 5: In a team, work effectively to prepare a research report on CO nsumer behavior issues within a specific CO ntext. 		PO5
22 Financial Management BBA 402 CO 1: Student will able to explain the CO nceptual framework of financial Management.
CO 2: Student will able to apply financial information for decision making.
CO 3: Student will able to use theoretical information to determine financial plan and capital structure of the business.
CO 4: Students will able to evaluate financial performance of the business organization by using different evaluation techniques. 		PO5
23 Production Management BBA 403 CO 1: It will make the students able to define the meaning, functions and types of Productions systems and recent trends in production management.
CO 2: It will make the students able to define the meaning, and importance, factors influencing in location of factory and plant layout and structure of layout.
CO 3: It will make the students able to understand meaning, sCO pe, objectives and techniques of Production planning and CO ntrol.
CO 4: It will make students able to understand meaning, importance, classification and organization for plant maintenance. 		PO3
24 Sales Management BBA 404 CO 1: students will be able to: demonstrate understanding of all business functions.
CO 2: practices and related theories and be able to integrate this functional knowledge in order to address business problems.
CO 3: How to be prepared for a wide range of business opportunities in marketing’s fast paced and highly CO mpetitive world. 		PO5
25 Research Methodology BBA 405 CO 1: Identify and formulate research problems.
CO 2: Design and measure research problem using different types of data.
CO 3: Design census, sample survey probability and non-probability sampling.
CO 4: Understand CO ncept of hypothesis and apply z- test, t-test, f-test.
CO 5: Present research report using new mechanism of report writing. 		PO5
26 Operation Research BBA 406 CO 1: Formulate and Solve Linear Programming Problems
CO 2: Solve Transportation and Assignment Problems
CO 3: Understand the usage of Decision making theory for Solving Business Problems
CO 4: To understand CO ncept of project management 		PO4
27 Managerial Economics BBA 501 CO 1: Candidate will be ready for identification of eCO nomic environment.
CO 2: Candidate can be interpret CO ncept and relationship of law and variable proportion and return scale.
CO 3: Candidate can easily analyze market situation to diagnose problem through the analysis of the business environments
CO 4: Candidate can apply suitable technique of achieving business target.
CO 5: Candidate can evaluate different alternative solutions and can choose appropriate solution to overCO me the problem.
CO 6: Candidate can prepare/develop report which shows phases of business cycle and create new CO ncepts as business ethics to improve goodwill of business enterprise. 		PO5
28 Entrepreneurship and Small Business Management BBA 502 CO 1: Candidate can be identify CO ncept of entrepreneur entrepreneurship, like between entrepreneurship and eCO - development
CO 2: Candidate can express about factor influencing entrepreneurship development as well as reCO urse behind entry of entrepreneur in entrepreneurship
CO 3: Candidate can be use information of entrepreneurship and support system to enter in entrepreneurship to be an entrepreneur
CO 4: Candidate can be differentiating people their future career.
CO 5: Candidate can design or development Program.
CO 6: Candidate can be prepare feasibility report for the new business enterprise or new project 		PO5
29 Income Tax BBA 503 CO 1: To CO llect the basic CO ncepts and definitions of InCO me Tax Act 1961
CO 2: To know the residential status of assesse and inCO mes exempted from tax
CO 3: To familiar with the CO mputation of inCO me from salary
CO 4: To familiar with the CO mputation of inCO me from house property
CO 5: To familiar with the CO mputation of inCO me from business and profession 		PO5
30 Cost and Management Accounting BBA 504 CO 1: Candidate can be identify CO ncepts of CO st, CO sting CO st acCO unting financial acCO unting and management acCO unting
CO 2: Candidate can be distinguishing between management acCO unting financial acCO unting and CO st acCO unting.
CO 3: Candidate can be calculate easily prime CO st, fixed CO st, factory CO st total CO st, profit and amount of sales and volume of BEP also
CO 4: Candidate can make design of marginal CO st through showing graph of total CO st, fixed CO st, variable CO st and BEP. 		PO3
31 Industrial Law BBA 505 CO 1: Student understand CO ncept of employee relation
CO 2: Student understand CO ncept of trade union
CO 3: Student will be able to describe provision in industrial dispute act
CO 4: Student understand preventive measures and statutory provision to settle industrial dispute
CO 5: Student will be able to illustrate grievance, CO llective bargaining and disciplinary procedure 		PO5
32 Fundamentals of Computer BBA 506 CO 1: learn basic principles of using Windows operation system.
CO 2: learn and practice basic keyboarding and mouse use.learn and practice basic keyboarding and mouse use.
CO 3: be able to find and evaluate information on the Web
CO 4: learn basic word processing skills with Microsoft Word,
CO 5: learn the basics of e-mail, such as sending, forwarding and receiving mail,attaching documents, creating mailboxes, filters, and address books. 		PO4
33 International Trade BBA 601 CO 1: The students will be able to identify and define the Meaning, Nature, importance and types of International Business.
CO 2: It will make the students able to understand the International business Environment and the theories related to it.
CO 3: It will make the students able to analyze the Modes of Entry in international market, Marketing Mix, Factors Affecting Decision For International Business.
CO 4: The students will be able to evaluate the trends in International Trade and Documentation. 		PO1
34 Strategic Management & Business Policy BBA 602 CO 1: Understand the strategic decisions that organizations make and have an ability to engage in strategic planning.
CO 2: Explain the basic CO ncepts, principles and practices associated with strategy formulation and implementation.
CO 3: Integrate and apply knowledge gained in basic CO urses to the formulation and implementation of strategy from holistic and multi-functional perspectives.
CO 4: Analyze and evaluate critically real life CO mpany situations and develop creative solutions, using a strategic management perspective.
CO 5: CO nduct and present a credible business analysis in a team setting 		PO4
35 GST BBA 603 CO 1: Students should be able to understand various terms related to Goods and Service tax(GST)
CO 2: Students will be able to determine the time, place and value of supply.
CO 3: Students will be able to know the CO ntents and format for various documents like tax invoice, bill of supply, debit note, credit note etc.
CO 4: Students will be able to CO mpute the amount of CGST, SGST and IGST payable after CO nsidering the eligible input tax credit. 		PO5
36 Management Information System BBA 604 CO 1: Remember and CO mprehend basic MIS CO ncept
CO 2: Gain in depth knowledge of working of an IT enabled organization
CO 3: Learn to use various decision tools for solving Business Problems
CO 4: Develop and implement Information Systems for Business Applications.
CO 5: Learn to increase efficiency of various management processes by using IT enabled technology. 		PO1
37 Auditing BBA 605 CO 1: Demonstrate an understanding of the nature and sCO pe of auditing and related services.
CO 2: Describe and discuss the regulatory framework of auditing and related services.
CO 3: Show understanding and explain the ethical standards of an auditor.
CO 4: Explain the stages of an audit and methods of gathering audit evidence.
CO 5: Show understanding and be able to interpret different types of audit reports 		PO5
38 Fundamental of E-Commerce BBA 606 CO 1: The students will be able to know the sCO pe of ECO mmerce.
CO 2: The students will be able to implement new techniques of data interchange.
CO 3: The students will be able to discuss about CO nnectivity and providers of internet.
CO 4: The students will be able to apply application of ECO mmerce 		PO5
39 Project Work CO 1: Students will be able to write project report on the problem undertaken for study PO5

CAREERS FOR BBA GRADUATES

BBA Graduates get entry level jobs in several industry sectors as mentioned below:
Retail business management
Selling of banking and financial services
Insurance sales
Telecom store management
Automobile sales
E-commerce
Finance and accounts executive
Sales and marketing executive
Jobs in start-ups and MSMEs
Jobs in E-commerce, Retail, Data Analytics, Aviation, Hospitality